OUR COMPANY
We’re the Company Behind OPTAVIAOPTAVIA
Medifast is the company behind one of the fastest-growing health and wellness communities, OPTAVIAOPTAVIA, which offers scientifically developed products, clinically proven plans and the support of independent OPTAVIAOPTAVIA Coaches to help Customers achieve Lifelong Transformation, One Healthy Habit at a Time.
OUR APPROACH
3 Million Lives Impacted
Medifast has impacted more than 3 million lives through its Community of OPTAVIAOPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.
OUR APPROACH
2 Million Lives Impacted
LEADERSHIP
“We’re a mission-driven organization that is making a real difference. In partnership with our independent OPTAVIAOPTAVIA Coaches, we’re leading a movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”
— Dan Chard, Chairman and Chief Executive Officer
LEADERSHIP
— Dan Chard, Chairman and Chief Executive Officer
AT A GLANCE
A Differentiated and Unique Model Centered on Independent OPTAVIAOPTAVIA Coaches
Company Performance
First Quarter 2025 Highlights
The first quarter of 2025 marked the first meaningful year-over-year increase in new coaches in the past three years, with a double-digit increase compared to the same period last year, as we lay the foundation for long-term growth – advancing key initiatives to reignite our coach-led business model, simplifying and scaling coach development, and expanding support for individuals using or transitioning off GLP-1 medications.
Company Performance
Three Key Elements to Our New Coach Initiative
With more than 40 years of experience supporting people with their health and wellness goals, Medifast continues to believe that our coaches represent a core competitive advantage.
Company Performance
Growing GLP-1 Customers
Medifast is offering coaches education resources on how to deliver more personalized customer service, equipping coaches with the skills and strategies to build stronger relationships and more sustainable businesses. This is especially important as they support customers who are currently using or who have used a GLP-1 medication.
Company Performance
Early Positive Indicators
Medifast's focus in 2025 is on empowering our coaches to be more productive, more successful and better equipped to meet the needs of a growing and diverse customer base.




YEARS OF EXPERIENCE
40+ years
Backed by more than 40 years of experience, clinically proven plans, innovative products and a powerful integrated Coach model, Medifast is the publicly traded market leader by revenue in the U.S. $7 billion weight management industry. Our business model is differentiated and unique — a scalable Coach-based approach that drives both program effectiveness and company growth.
LIVES IMPACTED
3 million
OPTAVIAOPTAVIA Coaches have impacted more than 3 million lives, supporting Clients in their journeys to optimal health and wellbeing.
HEALTHCARE RECOMMENDATIONS
Thousands
As a leader in the health and wellness industry, our clinically proven plans and scientifically designed products have been recommended to Clients for decades.
ACTIVE EARNING COACHES
Tens of Thousands
Medifast has built a network of thousands of independent active earning coaches who impact lives.
Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.
As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.
Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.
With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.
There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIAOPTAVIA integrated Coach model.
*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6
SCIENTIFIC ADVISORY BOARD
Internationally Recognized Experts in Science and Health & Wellness
Medifast first formed their Scientific Advisory Board in 2008. It is comprised of internationally recognized experts, all of whom have made significant contributions in their respective field. The function of the Scientific Advisory Board is to provide objective insight and external expertise to help guide Medifast in making informed, evidence-based decisions on medical, nutritional and scientific matters. The Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.
This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts. The work of this prestigious board builds on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking innovations, product and program offerings, and clinical research opportunities.






**This website contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified by use of phrases or terminology such as “intend,” “anticipate,” “expect” or other similar words or the negative of such terminology. Similarly, descriptions of Medifast’s objectives, strategies, plans, goals, outlook or targets contained herein are also considered forward-looking statements. These statements are based on the current expectations of the management of Medifast and are subject to certain events, risks, uncertainties and other factors. Some of these factors include, among others, Medifast’s inability to maintain and grow the network of independent OPTAVIA Coaches; Industry competition and new weight loss products, including weight loss medications, or services; Medifast’s health or advertising related claims by our OPTAVIA customers; effectiveness of Medifast’s advertising and marketing programs, including use of social media by OPTAVIA Coaches; Medifast’s inability to protect against online security risks and cyberattacks; risks associated with Medifast’s direct-to-consumer business model; disruptions in Medifast’s supply chain; Medifast’s planned growth into domestic markets; adverse publicity associated with Medifast’s products; the impact of existing and future laws and regulations on Medifast’s business; fluctuations of Medifast’s common stock market price; increases in litigation; actions of activist investors; the consequences of other geopolitical events, overall economic and market conditions and the resulting impact on consumer sentiment and spending patterns; and Medifast’s ability to prevent or detect a failure of internal control over financial reporting. Although Medifast believes that the expectations, statements and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its most recent Annual Report on Form 10-K, and other filings filed with the United States Securities and Exchange Commission, including its quarterly reports on Form 10-Q and current reports on Form 8-K.