OUR COMPANY
We’re the Company Behind OPTAVIAOPTAVIA
Medifast is the company behind one of the fastest-growing health and wellness communities, OPTAVIAOPTAVIA, which offers scientifically developed products, clinically proven plans and the support of independent OPTAVIAOPTAVIA Coaches to help Customers achieve Lifelong Transformation, One Healthy Habit at a Time.
OUR APPROACH
3 Million Lives Impacted
Medifast has impacted more than 3 million lives through its Community of OPTAVIAOPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.
OUR APPROACH
2 Million Lives Impacted
LEADERSHIP
“We’re a mission-driven organization that is making a real difference. In partnership with our independent OPTAVIAOPTAVIA Coaches, we’re leading a movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”
— Dan Chard, Chairman and Chief Executive Officer
LEADERSHIP
— Dan Chard, Chairman and Chief Executive Officer
AT A GLANCE
A Differentiated and Unique Model Centered on Independent OPTAVIAOPTAVIA Coaches
Company Performance
Third Quarter 2024 Highlights
We continue to refine our approach, make progress in several key areas, and work with our OPTAVIA coaches and customers as we develop our business model and build the health and wellness company of the future - one that is designed to thrive in a GLP-1 world.
Company Performance
Growing GLP-1 Support
Currently, over 95% of OPTAVIA coach leaders have completed this specialized training and according to our latest commissioned survey of active coaches, approximately 40% of them are now supporting at least one client on a GLP-1 medication. This demonstrates both the adaptability of our coach network and the demand for our tailored solutions.
Company Performance
Fuel For The Future
As part of our ongoing Fuel for the Future initiative, we continue to identify and explore additional cost-saving opportunities, which we expect will further strengthen our financial position as we execute our transformation journey. Our strategy is grounded in driving efficiency across our core operations, and we are proud to report substantial savings of $45M in 2023, with an additional $22M expected in 2024.
Company Performance
OPTAVIA Programs for Each Customer Segment
We've developed offerings tailored to meet the unique needs of three specific customer segments as they navigate their health and wellness journeys: 1) individuals using GLP-1 medications, 2) people looking to maintain weight loss and improved health after using GLP-1 medications, and 3) people who want to use healthy habits alone. No matter the customer segment, our holistic approach combines lifestyle changes with coach support, reflecting the behaviors and priorities of our customers in a positive and effective manner.
YEARS OF EXPERIENCE
40+ years
Backed by more than 40 years of experience, clinically proven plans, innovative products and a powerful integrated Coach model, Medifast is the publicly traded market leader by revenue in the U.S. $7 billion weight management industry. Our business model is differentiated and unique — a scalable Coach-based approach that drives both program effectiveness and company growth.
LIVES IMPACTED
3 million
OPTAVIAOPTAVIA Coaches have impacted more than 3 million lives, supporting Clients in their journeys to optimal health and wellbeing.
HEALTHCARE RECOMMENDATIONS
Thousands
As a leader in the health and wellness industry, our clinically proven plans and scientifically designed products have been recommended to Clients for decades.
ACTIVE EARNING COACHES
41,100
We ended the quarter with 41,100 active earning Coaches supporting over one million Customers each year.
Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.
As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.
Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.
With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.
There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIAOPTAVIA integrated Coach model.
*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6
SCIENTIFIC ADVISORY BOARD
Internationally Recognized Experts in Science and Health & Wellness
Medifast first formed their Scientific Advisory Board in 2008. It is comprised of internationally recognized experts, all of whom have made significant contributions in their respective field. The function of the Scientific Advisory Board is to provide objective insight and external expertise to help guide Medifast in making informed, evidence-based decisions on medical, nutritional and scientific matters. The Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.
This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts. The work of this prestigious board builds on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking innovations, product and program offerings, and clinical research opportunities.