OUR COMPANY

We’re the Company Behind OPTAVIA

Medifast is the company behind one of the fastest-growing health and wellness communities, OPTAVIA, which offers scientifically developed products, clinically proven plans and the support of independent OPTAVIA Coaches to help Customers achieve Lifelong Transformation, One Healthy Habit at a Time.

OUR APPROACH

3 Million Lives Impacted

Medifast has impacted more than 3 million lives through its Community of OPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.

OUR APPROACH

2 Million Lives Impacted

Medifast has impacted more than 2 million lives through its Community of OPTAVIA Coaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.
LEADERSHIP

“We’re a mission-driven organization that is making a real difference. In partnership with our independent OPTAVIA Coaches, we’re leading a movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”

— Dan Chard, Chairman and Chief Executive Officer

LEADERSHIP
“We’re a mission-driven organization that is making a real difference. In partnership with our independent OPTAVIA Coaches, we’re leading a global movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”

— Dan Chard, Chairman and Chief Executive Officer

AT A GLANCE

A Differentiated and Unique Model Centered on Independent OPTAVIA Coaches

Company Performance

First Quarter 2024 Highlights

Medifast is at the beginning of an exciting period in the company’s history as we work to capitalize on the substantial market opportunity in front of us. As we evolve alongside the industry, our goal remains steadfast: to provide holistic support for consumers embarking on their paths to healthy lifestyles. We remain confident in our long-term strategy and the strategic initiatives underway as we lay the groundwork for sustained company growth in the years ahead.

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Company Performance

GLP-1 Support Market Opportunity

A recent study by Boston Consulting Group determined that the GLP-1 support market, which includes products and services being purchased by those on GLP-1 medications, is roughly $13B today and could grow to $50B or more by 2030. Support from nutrition products for those on weight loss medications, however, is just part of the lifestyle modification equation. A holistic program that includes personalized support to help people learn new lifestyle habits and stay accountable during their transformation is another important element to helping individuals succeed in their health and wellness journeys.

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Company Performance

Five Core Components of our New Offer

Independent Coaches, and now Clinicians, are integral to success, so we are now offering a holistic solution that puts support from them at the heart of people’s health and weight loss journeys - a program and products that help make a healthy lifestyle second nature. By plugging into what we already do best, we can offer integrated solutions that align with customer demand and behaviors.

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Company Performance

Medifast’s Acquisition Channels

Medifast is committed to driving growth and enhancing brand visibility through a $30 million investment in company-led marketing efforts to elevate brand awareness, foster engagement, and drive customer conversion. With an omnichannel approach, the digital-first campaign is expected to introduce new branding and elevate the website and digital experience. These investments will ramp up later in the second quarter and even more so in the second half of the year, helping form the foundation of the company’s strategy to return to growth and in broadening and deepening our acquisition channels to focus on three key pillars – our marketing initiatives, the expansion of our Coaching network and our strategic collaboration with LifeMD.

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YEARS OF EXPERIENCE

40+ years

Backed by more than 40 years of experience, clinically proven plans, innovative products and a powerful integrated Coach model, Medifast is the publicly traded market leader by revenue in the U.S. $7 billion weight management industry. Our business model is differentiated and unique — a scalable Coach-based approach that drives both program effectiveness and company growth.

LIVES IMPACTED

3 million

OPTAVIA Coaches have impacted more than 3 million lives, supporting Clients in their journeys to optimal health and wellbeing.

HEALTHCARE RECOMMENDATIONS

Thousands

As a leader in the health and wellness industry, our clinically proven plans and scientifically designed products have been recommended to Clients for decades.

ACTIVE EARNING COACHES

41,100

We ended the quarter with 41,100 active earning Coaches supporting over one million Customers each year.

Our History 1981 Medifast is Founded

Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.

Our History 2002 Medifast Announces Listing on the American Stock Exchange

As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.

Our History 2004 First Clinically Proven and Scientifically Designed Products Introduced

Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.

Our History 2008 Dr. A. Launches the Revolutionary Habits of Health® Transformational System

With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.

Our History 2017 Introducing, OPTAVIA

There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIA integrated Coach model.

*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6

Our History 2020 Medifast Rings the Bell
Medifast executive leadership – along with Co-Founder and independent OPTAVIA Coach Dr. Wayne Scott Andersen, along with other independent OPTAVIA Coaches – receive the honor of ringing the bell on the New York Stock Exchange. This moment symbolizes the Company’s outstanding accomplishments made possible by the dedication of the OPTAVIA Coach Community.
Our History 2021 A Billion-Dollar Company Impacts 2 Million Lives
Medifast’s fast-growing health and wellness community, OPTAVIA, achieves $1 billion in revenue**, joining an exclusive group of the world’s billion-dollar brands. Even more important is the human impact. Independent OPTAVIA Coaches, who support Clients along their journeys to optimal health and wellbeing, reached a monumental milestone – impacting more than 2 million lives. **Based on full year revenue as of Q3 2021.
SCIENTIFIC ADVISORY BOARD

Internationally Recognized Experts in Science and Health & Wellness

Medifast first formed their Scientific Advisory Board in 2008. It is comprised of internationally recognized experts, all of whom have made significant contributions in their respective field. The function of the Scientific Advisory Board is to provide objective insight and external expertise to help guide Medifast in making informed, evidence-based decisions on medical, nutritional and scientific matters. The Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.

This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts. The work of this prestigious board builds on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking innovations, product and program offerings, and clinical research opportunities.

Professor, Emeritus, Chief of the Division of Clinical Obesity and Metabolism | Pennington Biomedical Research Center of LSU George Bray, MD
Professor, Emeritus, Chief of the Division of Clinical Obesity and Metabolism | Pennington Biomedical Research Center of LSU George Bray, MD
Owner, Smidt Labs, Inc. and Fellow, American College of Nutrition Carsten Smidt, PhD, FACN
Owner, Smidt Labs, Inc. and Fellow, American College of Nutrition Carsten Smidt, PhD, FACN
Professor and Director, Body Composition-Metabolism Laboratory at the Pennington Biomedical Research Center, LSU Steven Heymsfield, MD
Professor and Director, Body Composition-Metabolism Laboratory at the Pennington Biomedical Research Center, LSU Steven Heymsfield, MD
(Retired) Senior Vice President, Archer Daniel Midland (ADM) | Fellow, American Oil Chemists Society Mark Matlock, MS
(Retired) Senior Vice President, Archer Daniel Midland (ADM) | Fellow, American Oil Chemists Society Mark Matlock, MS
Associate Professor of Psychiatry and Human Behavior at the Brown Alpert Medical School and the Miriam Hospital's Weight Control and Diabetes Research CenterDr. Jessica Unick
Associate Professor of Psychiatry and Human Behavior at the Brown Alpert Medical School and the Miriam Hospital's Weight Control and Diabetes Research CenterDr. Jessica Unick
Professor and Chairperson of the Department of Nutritional Sciences at Texas Tech University | Editor-in-chief of the International Journal of Obesity​​Dr. Nik Dhurandhar
Professor and Chairperson of the Department of Nutritional Sciences at Texas Tech University | Editor-in-chief of the International Journal of Obesity​​Dr. Nik Dhurandhar
Professor of Psychiatry and Human Behavior at the Brown Alpert Medical School | Associate Director at the Miriam Hospital's Weight Control and Diabetes Research Center | Co-founder of Lummé Health​​Dr. J. Graham Thomas
Professor of Psychiatry and Human Behavior at the Brown Alpert Medical School | Associate Director at the Miriam Hospital's Weight Control and Diabetes Research Center | Co-founder of Lummé Health​​Dr. J. Graham Thomas
*OPTAVIA makes no guarantee of financial success. Success with OPTAVIA results from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Please see the OPTAVIA Income Disclosure Statement for statistics on actual earnings of U.S. Coaches under the U.S. Compensation Plan which may differ from Compensation Plans in other jurisdictions. **Based on full year revenue as of Q3 2021.