We’re the Company Behind
Medifast is the company behind one of the fastest-growing health and wellness communities,, which offers scientifically developed products, clinically proven plans and the support of independent Coaches to help Customers achieve Lifelong Transformation, One Healthy Habit at a Time.
3 Million Lives Impacted
Medifast has impacted more than 3 million lives through its Community ofCoaches, who teach Customers how to develop holistic healthy habits through the proprietary Habits of Health® Transformational System. Today, we are the market leader, by revenue, in the United States $7 billion weight management industry and publicly traded under MED on the New York Stock Exchange.
2 Million Lives Impacted
“We’re a mission-driven organization that is making a real difference. In partnership with our independentCoaches, we’re leading a movement that’s changing the paradigm of health and wellness as we know it. People are craving a holistic, supportive approach to managing health and wellbeing, and our Coaches are delivering just that.”
— Dan Chard, Chairman and Chief Executive Officer
— Dan Chard, Chairman and Chief Executive Officer
AT A GLANCE
A Differentiated and Unique Model Centered on IndependentCoaches
Second Quarter 2023 Highlights
Medifast reported Q2 results that were ahead of guidance, as we focused on advancing initiatives to optimize profitability and re-energize growth. We continue to adapt to changing dynamics and remain confident in our long-term strategy and the opportunities ahead.
Key Growth Drivers
Medifast is actively seeking new growth opportunities in the broader health and wellness market, moving into adjacent categories, growing demographic segments and expanding into new markets. We have a clear opportunity to meet more people where they are and evolve our business model.
Customer Acquisition Initiatives
Customer acquisition in the quarter was in line with our projection, with Medifast executing on all three growth drivers – programming, Coach-led training and expanding our offer. This strategy allows us to break through a crowded marketplace, driving additional customer leads and revenue going forward.
Fuel for the Future
Medifast has seen strong results from efforts to optimize spending across the business through our Fuel for the Future program. We are already ahead of our expectations in these cost reduction efforts and hope to realize a third of the savings in 2023 as we reinvest these savings in our strategic growth initiatives and customer acquisition efforts.
YEARS OF EXPERIENCE
Backed by more than 40 years of experience, clinically proven plans, innovative products and a powerful integrated Coach model, Medifast is the publicly traded market leader by revenue in the U.S. $7 billion weight management industry. Our business model is differentiated and unique — a scalable Coach-based approach that drives both program effectiveness and company growth.
Coaches have impacted more than 3 million lives, supporting Clients in their journeys to optimal health and wellbeing.
As a leader in the health and wellness industry, our clinically proven plans and scientifically designed products have been recommended to Clients for decades.
ACTIVE EARNING COACHES
We ended the quarter with 53,100 active earning Coaches supporting over one million Customers each year.
Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.
As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.
Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.
With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.
There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through theintegrated Coach model.
*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6
SCIENTIFIC ADVISORY BOARD
Internationally Recognized Experts in Science and Health & Wellness
Medifast first formed their Scientific Advisory Board in 2008. It is comprised of internationally recognized experts, all of whom have made significant contributions in their respective field. The function of the Scientific Advisory Board is to provide objective insight and external expertise to help guide Medifast in making informed, evidence-based decisions on medical, nutritional and scientific matters. The Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.
This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts. The work of this prestigious board builds on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking innovations, product and program offerings, and clinical research opportunities.