OUR COMPANY
We’re the Global Company Behind OPTAVIAOPTAVIA
OUR APPROACH
2 Million Lives Impacted
OUR APPROACH
2 Million Lives Impacted
LEADERSHIP
— Dan Chard, Chairman and Chief Executive Officer
LEADERSHIP
— Dan Chard, Chairman and Chief Executive Officer
Company Performance
First Quarter 2023 Highlights
Medifast reported Q1 results, with revenue, EPS and operating income ahead of expectations. We continue to adapt to the changing dynamics of the market and remain confident in our long-term strategy and growth initiatives ahead.
Company Performance
Growth Strategies
Sustainable long-term growth is our focus, and we are undertaking a number of initiatives to return the business to its growth trajectory and build further momentum as we execute our goal of 15% annual revenue growth and 15% sustainable operating margin by 2025.
Company Performance
Customer Acquisition Initiatives
With more than 200 million people in the U.S. looking at weight management as part of their health and wellness goals, it is clear that we have only just scratched the surface of what is possible as we focus our efforts on customer acquisition.
Company Performance
Healthy Habits For All Curriculum
Medifast has expanded the influence of our Healthy Habits For All curriculum, growing the number of students impacted to nearly 80,000 – more than doubling our reach in one quarter – to encourage the adoption of positive behaviors that can lead to lifelong healthy habits.
Company Performance
The OPTAVIAOPTAVIA App
We have worked hard over recent years to optimize our technology. The team in our Utah-based digital innovation center is dedicated to enhancing app functionality for both our Customers and Coaches.





AT A GLANCE
A Differentiated and Unique Model Centered on Independent OPTAVIAOPTAVIA Coaches
YEARS OF EXPERIENCE
40+ years
Backed by more than 40 years of experience, clinically proven plans, innovative products and a powerful integrated Coach model, Medifast is the publicly traded market leader by revenue in the U.S. $7 billion weight management industry. Our business model is differentiated and unique — a scalable Coach-based approach that drives both program effectiveness and company growth.
LIVES IMPACTED
2 million +
HEALTHCARE RECOMMENDATIONS
Thousands
As a leader in the health and wellness industry, our clinically proven plans and scientifically designed products have been recommended to Clients for decades.
ACTIVE EARNING COACHES
58,000+
We ended the quarter with a record of 58,700 active earning Coaches supporting over one million Customers each year.
Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.
As a testament to its significant growth and success, the company goes public for the first time on the American Stock Exchange (AMEX). In 2006, Medifast joins the New York Stock Exchange (NYSE) as it continues to grow in sales and earnings.
Medifast launches the 5 & 1 Plan along with the Lean & Green meal that offers an endless variety of protein and fresh veggie options to help Clients reach optimal health in delicious, new ways. The clinically proven Plan and scientifically designed products were developed by physicians, dietitians and scientists.
With Dr. A’s Habits of Health Transformational System, Clients learn to create healthy habits through small, daily changes called microHabits – often starting with achieving a healthy weight and focusing on healthy eating. It isn’t only about the food you eat, though. The program also addresses hydration, exercise, sleep, mindfulness and surroundings – with the goal of healthy habit creation in all areas of life.
There are three fundamental truths that we believe to be true: People are more successful in their health journey when they (1) have help from a Coach, (2) have the support of a Community and (3) incorporate healthy habits into their lives. These insights brought about the evolution of our brand and how we support people in their journey, now exclusively through the OPTAVIAOPTAVIA integrated Coach model.
*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6
SCIENTIFIC ADVISORY BOARD
Internationally Recognized Experts in Science and Health & Wellness
Medifast first formed their Scientific Advisory Board in 2008. It is comprised of internationally recognized experts, all of whom have made significant contributions in their respective field. The function of the Scientific Advisory Board is to provide objective insight and external expertise to help guide Medifast in making informed, evidence-based decisions on medical, nutritional and scientific matters. The Scientific Advisory Board serves as a part of our foundation to create scientifically valid, consumer-centric, high-quality innovations for lasting health.
This cross-disciplinary group consists of distinguished physicians, academic researchers, nutrition and health-related policy experts. The work of this prestigious board builds on Medifast’s scientific and clinical heritage, which focuses on sound approaches to weight management while exploring forward-looking innovations, product and program offerings, and clinical research opportunities.






