About Medifast

We’re the Company Behind Lifelong Transformation.

Medifast and our OPTAVIA® community offer a highly effective lifestyle solution for people for whom diets alone have failed. OPTAVIA helps our Clients realize Lifelong Transformation, One Healthy Habit at a Time®.

Our Approach

Success Through Holistic Wellness

Our approach to health is radically different. OPTAVIA helps create health rather than just treating a problem. For us, weight loss is a catalyst for bigger changes. That’s why OPTAVIA addresses the whole person, combining scientifically proven plans and our products and the ongoing support of Coaches who help their Clients learn The Habits of Health and start living the life they want.

Discover OPTAVIA

Our Approach

Success Through Holistic Wellness

Our approach to health is radically different. OPTAVIA helps create health rather than just treating a problem. For us, weight loss is a catalyst for bigger changes. That’s why OPTAVIA addresses the whole person, combining scientifically proven plans and our products and the ongoing support of Coaches who help their Clients learn The Habits of Health and start living the life they want.

Discover OPTAVIA

1.5MM

lives impacted

Nearly 40 years

of experience

Thousands

of health care provides who've recommended OPTAVIA

Tens of thousands

of active earning Coaches

50,000+

Coaches projected long term

Most OPTAVIA Coaches

were Clients first

Our Impact

Always Growing, Always Achieving

Just as our OPTAVIA Coaches can successfully support their Clients in transforming their lives, we empower our Coaches – about 90% of whom were Clients first – with the opportunity to improve their finances* while changing the health trajectory of families and communities.

KEY MOMENTS IN HISTORY

1981

Medifast is founded, having created a proprietary formula for meal replacements distributed exclusively through doctors.

KEY MOMENTS IN HISTORY

2002

Medifast’s CEO and Chairman of the Board, Bradley MacDonald, and Dr. Wayne Scott Andersen co-create Take Shape for Life, which would later become OPTAVIA. Medifast products are offered with the support and guidance of an independent Coach, and the opportunity to make supplemental income* by paying it forward.

KEY MOMENTS IN HISTORY

2008

Dr. Wayne Scott Andersen publishes Dr. A’s Habits of Health, which would become a critical component to the success of OPTAVIA.

KEY MOMENTS IN HISTORY

2017

Take Shape For Life is officially rebranded OPTAVIA. OPTAVIA’s plans and products have already been used by more than one million Clients.

KEY MOMENTS IN HISTORY

2018

Medifast announces plans to expand OPTAVIA into Hong Kong and Singapore, giving Coaches the power to transform more lives, multiply our impact and advance the global health revolution.

LEADERSHIP

“With an experienced leadership team and dedicated OPTAVIA Coaches, the company is well positioned to capitalize on numerous growth opportunities – reflecting the success of our approach to optimal health and wellbeing for our Clients.”

— Dan Chard, Chief Executive Officer

LEADERSHIP

“With an experienced leadership team and dedicated OPTAVIA Coaches, the company is well positioned to capitalize on numerous growth opportunities – reflecting the success of our approach to optimal health and wellbeing for our Clients.”

— Dan Chard, Chief Executive Officer

*OPTAVIA makes no guarantee of financial success. Success with OPTAVIA results from successful sales efforts, which require hard work, diligence, skill, persistence, competence, and leadership. Please see the OPTAVIA Income Disclosure Statement for statistics on actual earnings of U.S. Coaches under the U.S. Compensation Plan which may differ from Compensation Plans in other jurisdictions.