Press Releases

Medifast, Inc. announced today plans for its largest consumer-advertising program to date. The program, scheduled to launch in March, will feature company spokesperson Dick Vitale in a combination of print and radio advertising.

Medifast’s advertising campaign will commence with advertising on 1,500 CBS Radio Stations during the last two weeks in March and the first two weeks in April with top talk radio sponsors including Tom Marino, G. Gordon Liddy, Jim Bohannon, Larry King, Laura Ingraham, and Bill O’Reilly. In addition, Medifast expects to capitalize on Mr. Vitale’s exposure during the NCAA Basketball Final Four through its radio campaign.

“The payback on our advertising investment is immediate,” said Bradley T. MacDonald, Medifast’s Chairman. “We have found an advertising model that is able to generate sales and brand recognition very cost-effectively. The return from our ad-spending should provide tangible benefits in our first and especially our second quarter. We expect that we will further accelerate our growth in the coming months as our advertising program expands. The role of Coach Dick Vitale as our spokesperson has played a key part in generating awareness of our clinically proven weight and disease management meal replacement product line. Interest continues to grow daily.”

In addition to Radio coverage, Medifast will deliver 178 million consumer impressions through Parade Magazine the first weekend in March. One out of every two Americans will see Medifast’s “You Win and You Lose with Medifast” ad featuring Dick Vitale. The Company’s advertising can also be found in the number one consumer magazine AARP – the Magazine, National Enquirer, Today’s Health and Wellness, STAR, and Arthritis Today. “Our growing advertising campaign is the largest in the history of the Company and has proven successful thus far by increasing sales and revenues as every American will hear or see a Medifast ad at least two times. The majority of consumer impressions will be delivered in March and April,” says MacDonald.

In addition, Medifast will offer its physicians, clinics, and health advisors, print and radio ads to be used in local markets featuring Mr. Vitale. These healthcare professionals, to include the company’s Take Shape for Life health network, will be able to capitalize on Medifast’s national brand advertising by running coinciding campaigns in their local markets.

This release contains forward-looking statements, which may involve known, and unknown risks, uncertainties and other factors that may cause Medifast’s actual results and performance in future periods to be materially different from any future results or performance suggested by these statements. Medifast cautions investors not to place undue reliance on forward-looking statements, which speak only to management’s expectation on this date.

SOURCE: Medifast, Inc.